Internet, Business and Marketing in China

Alimama.com:the Largest Advertising Trade Marketplace in China

August 19, 2007 – 7:41:47 | by Bill Han

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A few days ago,  Alimama.com which is a new member of  Alibaba Group was launched in Hangzhou in eastern China. Alimama.com is an online B2C and C2C marketplace focused on advertisements. On Alimama.com the sellers can offer their websites’ places to show advertisements for the buyers. And the buyers can also look for a designated website or place from the sellers.

Although there are a lots online platform websites for advertisement transaction in China, Alimama.com will become the largest advertisements marketplace because she is Alibaba’s wife. What does it mean? The ”mama” is the “mom” and the “baba” is the “dad” in Chinese language, so Alibaba.com is Alimama.com’ s husband. It is the advantages of Alimama.com. By means of Alibaba.com’s brand, Alimama.com has attracted hundreds of advertisers and publishers. And many people think that the future of Alimama.com also is bright. By Alimama.com, Alibaba will possess itself of more  larger market in China’s huge advertising market.

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