Internet, Business and Marketing in China

The Number Of Internet Users Exceeds 162 Million In China

September 24, 2007 – 10:56:26 | by FourP.org in Internet

At today’s China Internet Conference 2007 (i-world) in Beijing, Xi Guohua, Vice Minister of Information Industry, said that by the end of June this year the number of Chinese Net-surfers had exceeded 162 million, 122 million of them surf the Internet through broadband and the net-surfers with wireless phone reached 44.3 million.

Currently, the Internet penetration rate between urban and rural areas is different from four times. The Internet penetration rate in rural areas is only 5.1%, while that of cities and towns has reached 21.6%. According to Xi Guohua, The Internet and broadband will be promoted in rural areas from now on.

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Baidu Started Up Its Olympic Strategy

September 21, 2007 – 7:48:07 | by FourP.org in Internet

Baidu announced that will start up its Olympic Strategy at 2008.baidu.com. Differing from Sina, Sohu and Tencent,etc., Baidu will offer Olympic search traffic guidance, Net-surfers interaction, Net-surfers behaviour analysis at 2008.baidu.com. Yesterday, Baidu also published Net-surfers Olympic Search Report.

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Chinabyte(TMG) Announced Its New Brand Strategy

September 20, 2007 – 4:33:48 | by FourP.org in Internet

Today Chinabyte announced Its new brand strategy in Beijing and Its new name TianJi Media Group firstly appears before the people. TMG (TianJi Media Group) is a Chinese IT portal and wireless value-added service provider. Its shareholders includes CPCW(China Popular Computer Week), IDG, IMPRESS, News Corp. TMG’s new brand strategy is called the structure of “4+1″. The “4″ reffers to Yesky.com, ChinaByte.com, Ctocio.com.cn and Wap.yesky.com. And the “1″ is “IT Focus” which will integrate the contents and information of the “4″ to help others websites to set up their platforms and share the earnings of advertising. The following is the logos of TMG and Its four brands:

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Baidu launchs Online Games Channel

September 20, 2007 – 2:46:43 | by FourP.org in Internet

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Recently the entry of online games channel emgers on Baidu’s pages. Online games channal is a new product of Baidu. According to Chenfeng, a manager of Baidu, they pay great attention to user’s experience. And Baidu defines the new product as “online games search and community”. “This product bases on Baidu Search Engine, so there is hardly artificial management and the form still follows “simplicity and dependence”. Someone who is on homepage of the games channel can find the games who wants through less than four pages.” said Zhang Yi, another developer.

Currently the profitable model of this product is mainly advertising, but they want to try others model in the future.

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The 4th China E-businessmen Meeting and the 2nd China E-businessmen Festival In Hangzhou

September 15, 2007 – 8:13:04 | by FourP.org in Internet

The 4th China E-businessmen Meeting and the 2nd China E-businessmen Festival under the aegis of Alibaba Group, Hangzhou city government and CECA (China Electronic Commerce Association) is being held at the Great Hall of Zhejiang Provincial People in Hangzhou.

The following is some photos from Alibaba.com.

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The great logo

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Preparation for the opening

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Jack Ma at the opening ceremony

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The inside of the Great Hall

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The top 20 of e-businessmen

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The show of Taobao.com

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The show of Yahoo! China

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The square

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